Cleartrip
Apollo 24|7
Suzuki
GM Fabrics Pvt Ltd
Dicitex Pvt Ltd
Where math meets mayhem
and art reigns supreme
and art reigns supreme
I'm a product designer
Hi!
Hi!
Where math meets mayhem
I'm a product designer
I am a versatile designer who enjoys delving into various art forms and mediums weaving stories through my designs and concepts. Catch me in my natural habitat, soaking up inspiration from the chaos of life and occasionally going bonkers with my craft
I am a versatile designer who enjoys delving into various art forms and mediums weaving stories through my designs and concepts . Catch me in my natural habitat, soaking up inspiration from the chaos of life and occasionally going bonkers with my craft
I am a versatile designer who enjoys delving into various art forms and mediums weaving stories through my designs and concepts. Catch me in my natural habitat, soaking up inspiration from the chaos of life and occasionally going bonkers with my craft
I am a versatile designer who enjoys delving into various art forms and mediums weaving stories through my designs and concepts . Catch me in my natural habitat, soaking up inspiration from the chaos of life and occasionally going bonkers with my craft
App push
Tailoring Exclusive App Benefits to Our Audience's Needs
Bus pass
Elevating Bus Booking with Engaging Loyalty Program
Payment based offers
Streamlined Coupon and Payment Experience
Suzuki
Vehicle to everything (V2X) Technology
Platform loyalty for flights
Flexible Discounts & Rewards
Doctor consultation revamp
Improving the process of booking consultation online
Bus pass
Elevating Bus Booking with Engaging Loyalty Program
App push
Tailoring App bBenefits to Our Audience's Needs
Platform loyalty for flights
Flexible Discounts & Rewards
Payment based offers
Streamlined Coupon and Payment Experience
Suzuki
Vehicle to everything (V2X) Technology
Doctor consultation revamp
Improving the process of booking consultation online
In the quiet dance of ingredients, canvas, and horizon, I find my muse, weaving tales through culinary art, painting strokes, and slow voyages
From threads to screens, weaving hues for all!
I'm also a
Textile Designer
I'm not just average desk jockey!
I'm not just average desk jockey!
Sometimes I dive into the wacky world of metrics where numbers come alive!
Sometimes I dive into the wacky world of metrics where numbers come alive!
Expanding Cleartrip's Discount Capabilities
Cleartrip's current coupon engine only applies discounts using coupon codes on the base fare, with strict rules. It doesn't support loyalty programs offering discounts without coupons. To support programs like FKVIP or Myntra Elite, we need a system for discounts with or without coupons. This will allow consumers to discover, switch, and enjoy diverse loyalty benefits now and in the future.
Engagement
-
User Satisfaction
-
Expanding Cleartrip's Discount Capabilities
Cleartrip's current coupon engine only applies discounts using coupon codes on the base fare, with strict rules. It doesn't support loyalty programs offering discounts without coupons. To support programs like FKVIP or Myntra Elite, we need a system for discounts with or without coupons. This will allow consumers to discover, switch, and enjoy diverse loyalty benefits now and in the future.
Engagement
-
User Satisfaction
-
Elevating User Engagement with App Push Notifications
With app push notifications, users can discover app-specific benefits and features on PWA, offering better experiences, net effective prices, and additional value. The goal is to make these exclusive benefits relevant and visible to the target audience, creating awareness without being intrusive to avoid customer drop-off or negative experiences.
User satisfaction
2.5%
Total branch bookings
1942
Elevating User Engagement with App Push Notifications
With app push notifications, users can discover app-specific benefits and features on PWA, offering better experiences, net effective prices, and additional value. The goal is to make these exclusive benefits relevant and visible to the target audience, creating awareness without being intrusive to avoid customer drop-off or negative experiences.
User satisfaction
2.5%
Total branch boo…
1942
Enhancing Coupon and Payment Experiences
Modifying coupon and payment experiences by displaying exact discounts and NEP, recommending suitable payment modes, improving error message clarity, and refining the coupon tray display. The aim is to enhance overall user satisfaction and streamline the coupon and payment journey.
Payment Conversion
4.2%
Coupon Failure
-42%
Enhancing Coupon and Payment Experiences
Modifying coupon and payment experiences by displaying exact discounts and NEP, recommending suitable payment modes, improving error message clarity, and refining the coupon tray display. The aim is to enhance overall user satisfaction and streamline the coupon and payment journey.
Conversion
4.2%
Coupon Failure
-42%*
Optimizing bus repeat bookings
The loyalty program enables users to purchase a Bus Pass, offering instant discounts on subsequent bus bookings for the next few months/weeks. This feature aims to boost user engagement and loyalty by providing an exclusive benefit to Cleartrip's bus booking customers. The key success metric is an uptick in repeat bookings.
Overall Adoption
8.50%
New Customer Adoption
6.25%
Optimizing bus repeat bookings
The loyalty program enables users to purchase a Bus Pass, offering instant discounts on subsequent bus bookings for the next few months/weeks. This feature aims to boost user engagement and loyalty by providing an exclusive benefit to Cleartrip's bus booking customers. The key success metric is an uptick in repeat bookings.
Overall Adoption
8.50%
New Customer Ado…
6.25%
Hear Directly from Those Who’ve Experienced My Work
Chirapriya Mondal
Principal UX Designer at UKG
"We have been colleagues at Apollo Healthco Limited, and know her for the last 3 years. Twinkle is an amazing individual to work with. She perfectionist in her approach, execution and adaptable towards surrounding. Her team spirit is truly commendable."
Shubhi Saxena
UX Researcher at Bosch
"Her exceptional UX design skills and rare combination of creativity and perseverance made working with her during our post-grad truly inspiring. Twinkle consistently brought fresh perspectives and dedication to every project we tackled together."
Deepali Singh
UI/UX Designer III at Dream Sports
"I began my career with Twinkle, who has impeccable work ethics and adaptability. She consistently goes above and beyond to help others. Her design creativity, problem-solving skills, and warm demeanor are truly exceptional. Twinkle's collaborative spirit and positive attitude make her a joy to work with."
Soubhik Kundu
Senior Product Manager at Demandbase
"At Apollo 24|7, Twinkle Das quickly rose from design intern to full-time UX designer, becoming an invaluable asset. Her attention to detail, innovative approach, and confident leadership were key in major platform revamps. Twinkle's contributions have had a lasting impact, and she will excel in any design team."
Experience
Product Designer
Flipkart (Cleartrip Pvt Ltd)
Sep 2023 - Present
Product Designer
Apollo 24|7
Jul 2022 - Sep 2023
User Experience Researcher & Designer
Suzuki Japan
Sep 2021 - Feb 2022
Research Fellowship
TiHan | IIT Hyderabad
Sep 2021 - Jan 2022
Textile Designer
GM Fabric Pvt Ltd
Jan 2019 - Dec 2019
Textile Designer
DCtex Furnishings Pvt Ltd
Jun 2017 - Dec 2018
Hear Directly from Those Who’ve Experienced My Work
Hear Directly from Those Who’ve Experienced My Work
Chirapriya Mondal
Principal UX Designer at UKG
"We have been colleagues at Apollo Healthco Limited, and know her for the last 3 years. Twinkle is an amazing individual to work with. She perfectionist in her approach, execution and adaptable towards surrounding. Her team spirit is truly commendable."
Shubhi Saxena
UX Researcher at Bosch
"Her exceptional UX design skills and rare combination of creativity and perseverance made working with her during our post-grad truly inspiring. Twinkle consistently brought fresh perspectives and dedication to every project we tackled together."
Deepali Singh
UI/UX Designer III at Dream Sports
"I began my career with Twinkle, who has impeccable work ethics and adaptability. She consistently goes above and beyond to help others. Her design creativity, problem-solving skills, and warm demeanor are truly exceptional. Twinkle's collaborative spirit and positive attitude make her a joy to work with."
Soubhik Kundu
Senior Product Manager at Demandbase
"At Apollo 24|7, Twinkle Das quickly rose from design intern to full-time UX designer, becoming an invaluable asset. Her attention to detail, innovative approach, and confident leadership were key in major platform revamps. Twinkle's contributions have had a lasting impact, and she will excel in any design team."
Chirapriya Mondal
Principal UX Designer at UKG
"We have been colleagues at Apollo Healthco Limited, and know her for the last 3 years. Twinkle is an amazing individual to work with. She perfectionist in her approach, execution and adaptable towards surrounding. Her team spirit is truly commendable."
Shubhi Saxena
UX Researcher at Bosch
"Her exceptional UX design skills and rare combination of creativity and perseverance made working with her during our post-grad truly inspiring. Twinkle consistently brought fresh perspectives and dedication to every project we tackled together."
Deepali Singh
UI/UX Designer III at Dream Sports
"I began my career with Twinkle, who has impeccable work ethics and adaptability. She consistently goes above and beyond to help others. Her design creativity, problem-solving skills, and warm demeanor are truly exceptional. Twinkle's collaborative spirit and positive attitude make her a joy to work with."
Soubhik Kundu
Senior Product Manager at Demandbase
"At Apollo 24|7, Twinkle Das quickly rose from design intern to full-time UX designer, becoming an invaluable asset. Her attention to detail, innovative approach, and confident leadership were key in major platform revamps. Twinkle's contributions have had a lasting impact, and she will excel in any design team."
Chirapriya Mondal
Principal UX Designer at UKG
"We have been colleagues at Apollo Healthco Limited, and know her for the last 3 years. Twinkle is an amazing individual to work with. She perfectionist in her approach, execution and adaptable towards surrounding. Her team spirit is truly commendable."
Shubhi Saxena
UX Researcher at Bosch
"Her exceptional UX design skills and rare combination of creativity and perseverance made working with her during our post-grad truly inspiring. Twinkle consistently brought fresh perspectives and dedication to every project we tackled together."
Deepali Singh
UI/UX Designer III at Dream Sports
"I began my career with Twinkle, who has impeccable work ethics and adaptability. She consistently goes above and beyond to help others. Her design creativity, problem-solving skills, and warm demeanor are truly exceptional. Twinkle's collaborative spirit and positive attitude make her a joy to work with."
Soubhik Kundu
Senior Product Manager at Demandbase
"At Apollo 24|7, Twinkle Das quickly rose from design intern to full-time UX designer, becoming an invaluable asset. Her attention to detail, innovative approach, and confident leadership were key in major platform revamps. Twinkle's contributions have had a lasting impact, and she will excel in any design team."
Experience
Product Designer 1
Sep 2023 - Present
Cleartrip Pvt Ltd
Product Designer
Apollo 24|7
Jul 2022 - Sep 2023
User Experience Researcher & Designer
Suzuki Japan
Sep 2021 - Feb 2022
Research Fellowship
TiHan | IIT Hyderabad
Sep 2021 - Jan 2022